The Complete List of AAPI Brands at Ulta

May is the AAPI (Asian American and Pacific Islander) Heritage Month to celebrate the culture, history, and achievements of this group. 
We've noticed that beauty retailers like Sephora and Ulta don't have AAPI-owned categories for shoppers to easily support these brands. 
So here we are, putting together a list of AAPI brands at Ulta for you to support, especially as many are more affordable alternatives to other popular products.
Blume is a brand that revolutionizes skin, body, and period care, providing gentle ingredients that prioritize your well-being and the environment. Their mission is to create a safe space for the next generation, destigmatize normal bodily experiences like periods, and support girls worldwide through education and resources. With Blume, self-care becomes easier, healthier, and embraces the natural aspects of acne, puberty, and periods, shifting the focus from perfect skin to healthy skin.
Best Seller: 
Cocokind is a beauty brand that challenges the norms of the industry, aiming to redefine beauty standards and create a safe space for all. With highly effective yet gentle formulas and transparent pricing, Cocokind celebrates and accepts individuals as they are, breaking the cycle of "aspirational beauty" and promoting inclusivity.
Best Seller: - dupe for Glow Recipe Avocado Soothing Skin Barrier Serum
DUNE is a revolutionary suncare brand created by Emily and Mei, addressing the pain points of existing options and offering a skin tone inclusive, clear gel line with skincare benefits. Their mission is to provide accessible and high-quality sun protection for everyone, allowing individuals to confidently showcase their best selves.
Best Seller: - dupe for Supergoop! Unseen Sunscreen Body
Best Seller: 
Ellis Brooklyn is a clean fragrance brand that emerged from the founder's search for sophisticated clean options during her pregnancy. Focused on crafting beautifully scented fragrances that evoke well-being, the brand combines a passion for fragrance with a commitment to clean beauty standards and sustainable sourcing.
Best Seller:
6. FUR
Fur is a brand dedicated to providing natural and beautiful care for every part of the body. With clean, vegan, and cruelty-free ingredients, their range is dermatologically and gynecologically tested, free from harmful additives, and effective in treating and preventing ingrown hairs while nourishing and refining the skin.
Best Seller:
good light is a beauty brand focused on promoting a more inclusive definition of beauty beyond the traditional binary. With a commitment to gender inclusivity, clean and non-toxic ingredients, and supporting LGBTQIA+ communities, good light aims to empower individuals to embrace their authenticity and step into their own light.
Best Seller: - dupe for rhode skin by Hailey Bieber glazing milk
Best Seller: 
Hero Cosmetics is a brand dedicated to helping individuals reclaim control over their skin. With a focus on gentle and effective solutions, they aim to treat, prevent, and repair common skin issues like blemishes, dark spots, and rosacea. By empowering individuals to embrace their skin's natural heroism, Hero Cosmetics helps reveal the best version of themselves.
Best Seller:  Acne Pimple Patches
I Dew Care is a cruelty-free K-skincare brand that aims to provide a fun and effective skincare experience. With their playful packaging, unique textures, and delightful scents, they strive to deliver visible results while maintaining a bubbly personality. Their carefully curated formulas, developed in South Korea, blend science and beauty to cater to all skin types, empowering individuals to face each day with confidence and conquer the world.
Best Seller: Let's Get Sheet Faced Sheet
INSERT NAME HERE™ (INH) believes in the endless possibilities of hair. Their high-quality, easy-to-use solutions empower individuals to express their unique personalities and creativity. INH inspires confidence, fosters community, and encourages self-expression through hair, offering products for instant transformations without damage or commitment.
Best Seller:
13. L.A.GIRL
Best Seller: - dupe for Charlotte TilburyMagic Vanish Color Corrector
Best Seller:
Live Tinted is on a mission to revolutionize beauty and celebrate the diversity of tinted skins. With clean, vegan, and cruelty-free products formulated for deeper complexions, they provide universal shades and purposeful formulas that hydrate and brighten the skin. Join the movement and shop their best sellers for a truly inclusive beauty experience.
Best Seller: Broad Spectrum Mineral SPF 30 Primer
17. NATURE LAB. Tokyo
Best Seller: Perfect Clean 2-In-1 Scalp Scrub &
Peach and Lily is a skincare brand on a mission to help you transform your skin. They offer a wide range of Korean skincare products and knowledge to guide you toward achieving your best and healthiest skin. From their popular Glass Skin Refining Serum and Peach & Lily Collection to their fun and affordable Acne Spots Dots and Peach Slices line, they curate the best from cult favorite brands in Korean Beauty.
A subsidiary brand of Peach & Lily that targets acne-prone skin. Clean, effective ingredients combined with a playful sense of humor for a fresh outlook on skincare favorites.
Best Seller:  - dupe for Cosrx Snail Mucin
Discover a groundbreaking beauty brand that has redefined facial rollers and Gua Sha tools. Born in Hong Kong, the visionary founder Sarah Cheung (@sacheu) transformed these traditional tools into 100% Stainless Steel creations, ensuring a non-porous, bacteria-free skincare experience.
Experience the transformative power of Tree Hut, a family-owned brand dedicated to bringing self-care into your daily shower routine. Crafted with exceptional quality and made in the USA, their skin and body care products are designed to nourish and indulge, leaving you with a feel-good glow from head to toe.
Best Seller:  - Dupe for Brazilian Bum Bum Cream
22. TULA
TULA is a skincare brand founded on the belief that probiotic extracts and superfoods can transform your skin. Created by Dr. Roshini Raj, a practicing gastroenterologist and passionate advocate for the power of probiotics, TULA combines scientific research with a focus on overall well-being to restore confidence in your skin.
Best Seller: Filter Primer Blurring & - dupe for YSL Touche Eclat Blur Face Primer
Velour Beauty offers the art of lashes, bringing you high-quality faux lashes designed for all experience levels. With a focus on approachability, innovation, and inspiration, Velour Beauty invites you to enhance your natural beauty and live a life with lashes.
Best Seller:
Youthforia is a clean and sustainable makeup brand that believes in makeup as an extension of skincare. With a focus on high-quality formulas and a dose of fun, Youthforia offers makeup you can sleep in. Their products are designed to make you look and feel beautiful while prioritizing skin health, using plant-based synthetics and skin-friendly ingredients.
Best Seller:
update timestamp: 2024-03-09 21:44:45 ae8475gs3

Each week, I spend hours researching, writing, and keeping updated with new dupes. I have no staff, no interns - a thoroughly one-woman labor of love.

The site has remained free and ad-free thanks to your support shopping through the affiliate links. And now, patronage from readers.

If this labor has made your beauty shopping easier and more affordable, please consider supporting the site with a small monthly donation. Your support makes all the difference.

I want to leave a comment
Want more dupe alerts? Subscribe to have new alerts delivered to your inbox!

Other Dupe Alerts You May Like