This Affordable Lash Serum could Replace Others with Prostaglandin Analogues

The Ordinary Multi-Peptide could not be launched at a better time. The GrandeLASH-MD serum, a popular lash serum, was under fire on TikTok  as multiple users reported this serum caused fat losses on their eyelids, to the extent one user's monolid became a double lid! Further research shows that this is not something new, many lash serums have the culprit ingredient, a synthetic Prostaglandin Analogues that can cause darkening around the eye area, fat losses on eyelids, and even changes in eye colors. And…the ingredient is not approved by the FDA to be used in most of these eyelash serums.

So just when everyone is searching for a new lash and brow serum, The Ordinary launched a lash serum formulated with multi-peptides, Biotinoyl Tripeptide-1, and plant extracts. The Ordinary created this product because its customers were so much in love with their Multi-Peptide Hair Growth Serum that they applied it to brows and eyelashes and saw amazing results. Then customers were urging The Ordinary to create one to be absolutely safe and easy to be used on lashes and brows. 

The

Multi-Peptide Lash and Brow Serum

 ($14.5) was born.

Peptides are the building blocks of proteins. They are often used in anti-aging products as some peptides stimulate cells to produce more collagen. Some support hair fibre. The Ordinary used a combination of peptides to aid hair growth and health.